Celina has been actively involved in Social service as well. She started her journey as a social worker at the age of 16 as a volunteer with missionaries of charity in Kolkata and later went on to be associated with many NGOs dealing with several causes such as
Rehabilitation of sex workers
Supporting the families of soldiers who lost their lives in line of duty
LGBT rights in India
After winning the title of Ms India Universe, she worked with the ‘Little Princess Foundation’ for the girl child and has also been the brand ambassador for ‘PETA’. Celina is the new face of young filmstars and the genre of those who endorse truly “beauty with a purpose”. Most recently, Celina has been ranked Number 30 on the list of Maxim’s ‘World’s most Hottest Women’ of 2009.
FREE & EQUAL Campaign
Celina became the first Indian to become a United Nations Equality champion for its FREE & EQUAL Campaign on 26th july along with international celebrities like Ryan and Macklemore, including musician Ricky Martin, South African singer Yvonne Chaka Chaka, Brazilian novelist Paulo Coelho, and Brazilian singer Daniela Mercury. The Free & Equal campaign was conceived and developed by the UN Human Rights Office and is implemented in partnership with the Purpose Foundation—a non-profit organization that develops global social-media driven campaigns on human rights issues.
Besides cinema, Celina has devoted most of her time to LGBT issues in India and has been a vociferous human rights activist for the LGBT community. She played an important role in bringing to the public eye the reason why Section 377, which criminalized homosexual activities in India, should be abolished, despite cultural objections and threats to her life.The law has now been revoked in India and Celina Jaitly focuses her boundless energy on her quest for equality of sexual minorities in India.
Her aim as a social entrepreneur with an innate cultural understanding and acumen for change is to spread her message to the world “Giving people their rights does not in any way diminish your own in any way! It’s not about gay rights, it’s about basic human rights. For a society to be truly progressive, we need to embrace everyone as ‘one’, not categorize people into first and second class citizens based on their sex, caste, religion, sexual orientation or gender identity.
Celina is also a vehement animal rights activist and a PETA ambassador. She is the recipient of the coveted and prestigious PETA humanitarian award for her contribution in bringing light to the plight of captive elephants in India.
She also did a strong campaign against animal testing at AIIMS (All India Institute of medical Sciences) and plight of animals in the zoo’s of India.
Celina is planning to soon start her own organization for children which will target caring for abandoned children and victims of terror and violence.