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Celina Jaitley is new face of Diya


Celina Jaitley is new face of Diya

The Diya range of designs has been created combining the essence of the Gitanjali Group’s four-decade long engagement with diamond jewellery as well as the findings of a rigorous all India survey covering over 6000 respondents.

Leading Bollywood actress and model Celina Jaitley was today announced as the new face of Diya, the diamond jewellery brand from the Gitanjali group that offers exquisite diamond jewellery designs at extremely affordable prices.

Simultaneously, the brand also unveiled its new ad campaign for print and TVC. The Diya campaign uses ethereal imagery to encapsulate the brand’s tagline – ‘Born of Dreams’. Set against nature it depicts the metamorphosis of the beautiful Diya woman into a dove / peacock etc as she adorns herself with the jewellery.

The Diya range of designs has been created combining the essence of the Gitanjali Group’s four-decade long engagement with diamond jewellery as well as the findings of a rigorous all India survey covering over 6000 respondents. The classic designs are available at amazing prices. The technically superb craftsmanship with low gold weight and a wide variety of diamond combinations provides a range of price points suitable for almost any budget. Each piece is BIS hallmarked and has the details of the diamond content laser etched on it; they are sold with a Gitanjali Certificate of Assurance.

New brand ambassador Celina Jaitley says, “I love the range that Diya has to offer – unconventional, yet feminine, beautiful patterns that can be worn with both Western and Indian wear. The jewellery designs are very different, very out of this world, very out of your fantasy, something you would really love a Prince Charming to present you with.”

Says Mehul Choksi, CMD, Gitanjali Group, “Celina’s life is a story that dreams are made of — a small town girl wins the Miss India Crown and then goes on to enter Bollywood. Every girl cherishes dreams like this, often starting with the desire to own a piece of diamond jewellery. And Diya is the brand that helps such dreams to come true.”

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