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Celina giving fashion gyan

Celina giving fashion gyan

India’s fastest growing women’s ethnic fashion brand, Jashn, ushered in the new year with the launch of an exclusive calendar featuring its brand ambassador Celina Jaitly. Dressed in one of Jashn’s 2010 designer collection of sarees, the actress promised to giving fashion aficionados twelve months of designer wear to look forward to.

The calendar was launched by Celina herself in the presence of CK Jashnani, Jashn’s Chairman, Rahuul Jashnani, the brand’s MD and Anuraag Bhatnagar, GM, Hotel Le Royal Meridien.
Speaking on the occasion she said, “I am proud to be associated with Jashn. The brand redefines fashion for a whole new generation of self-assured women and celebrates the coming of age of Indian fashion.”

In the calendar, Celina has been captured in eye-catching sarees created especially as part of Collection Y2K10. There is a modern touch to every creation, creating a heady fusion of fabric — velvet and brasso, tussar, tissue, brocade and georgette shimmer blending with crepes and prints, bold borders in appliqué motifs with zari highlights, Parsi floral runners, embroidered highlights or just exquisite cutwork lace-to suit the classic sophistication of ladies with an eye for style. The colours, in keeping with the festive feel are rich and bold, ranging from deep blue and cobalt to emerald green and vermillion, rust and ochre, maroon and crimson, burgundy and sea green, deep purple and gold — striking and attention seeking, created especially for women keen to ensure their saree makes for as much a style statement as the latest Parisian gown.

The calendar commemorates Jashn’s tribute to the Indian fashionista, a true diva in touch with the classic and the contemporary at the same time. These creations have been especially designed keeping the modern Indian woman in mind. Jashn wishes to celebrate the liberated and intelligent Indian woman of today, who knows her mind and is not afraid to express it. Boundaries melt, bastions crumble and barriers give way with her every stride. And with this calendar, Jashn salutes her spirit with the new tag line ‘At Jashn we celebrate her presence’.

Source: Times of India

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